November 12th, 2013 JP’S INTRODUCES NEW CRAFT BREWS

JP’S INTRODUCES NEW CRAFT BREWS Adventurous new brews with a twist are available in only cans and kegs

WEB: http://www.jpbrewery.com/

STEVENS POINT, Wis. August 1, 2013 – Fans of craft beer have four new reasons to reach for a cold one: JP’s Yabba Dhaba Chai Tea Porter, JP’s Casper White Stout, JP’s Ould Sod Irish Red Ale and JP’s A Cappella Gluten-free Pale Ale. JP’s Craft Beers are a division of the Stevens Point Brewery. Now available throughout Wisconsin, Minnesota and Iowa, these unique and appealing new brews are sold only in six-pack cans and on draft. Can packages are especially popular in the growing craft beer market, offering many benefits for brewers and consumers, according to Julie Birrenkott, JP’s marketing director. “Cans are recyclable, unbreakable, lighter, chill faster and are often welcome where glass bottles are not,” she said. “The time is right to give craft beer lovers four new adventurous beers – these are truly unique styles – and in cans only,” Birrenkott continued.

Brewing JP’s JP’s Yabba Dhaba Chai Tea Porter is a traditional sweet porter brewed with chocolate malt. A chai tea blend from India, where a “dhaba” is a truckstop-style roadside restaurant, is infused into the beer after fermentation but before the aging tanks. The result is a flavor extravaganza, according to JP’s Brewmaster Gabe Hopkins. “In addition to chocolate notes, Yabba Dhaba Chai Tea Porter is alive with the flavors of cinnamon, cardamom, anise, ginger and black tea along with a little bit of lemon zest,” he said. JP’s Casper White Stout is not actually white in color, but it’s not the deep brown, almost black hue characteristic of stouts either: it is an inviting amber color. “Our challenge was to make it as pale as possible,” Hopkins said. “That means we cannot use black roasted malts in the brew, so instead we age it for two weeks with coffee beans and cocoa nibs to create the classic stout roasted character.” Hopped with East Kent Golding and Fuggles hops imported from England, Casper White Stout offers authentic stout flavor enhanced by hints of white chocolate thanks to the cocoa nibs.

JP’s Ould Sod Irish Red Ale is brewed with peated malt, red malt and pale malt for a ruby red color and full, satisfying ale taste. “Think of this beer as an Irish-style version of a traditional English India Pale Ale generously hopped with East Kent Golding and Fuggles hops. It’s a great session beer,” Hopkins said. JP’s A Cappella Gluten-free Pale Ale is brewed with sorghum and Cascade hops. The flavor profile is similar to that of traditional pale ale, Hopkins said, but the sorghum provides a distinctly different mouthfeel to the brew. “There are a number of gluten-free lagers on the market, but few gluten-free ales. We offer something different with this new gluten-free pale ale,” he said. More information can be found online at www.jpbrewery.com. For more information about the Stevens Point Brewery, founded in 1857, visit www.pointbeer.com or call (715) 344-9310. Tours of the brewery are available, with schedules listed on the Web site.

November 12th, 2013 POINT GOES WHOLE HOG WITH WEE HEAVY SCOTCH ALE

POINT GOES WHOLE HOG WITH WEE HEAVY SCOTCH ALE New year-round brew expands Whole Hog Limited Edition lineup

STEVENS POINT, Wis. July 18, 2013 – If you enjoy strong, dark, extra malty ales, you’ll love Whole Hog Wee Heavy Scotch Ale, the latest Whole Hog Limited Edition “big beer” from the Stevens Point Brewery. A bold, malty brew, Whole Hog Wee Heavy Scotch Ale is debuting at retail during July in fourpacks of 12-ounce bottles wherever Point and Whole Hog beers are sold. “Whole Hog Wee Heavy Scotch Ale is a perfect fit with our Whole Hog Limited Edition specialty beers. It’s a great sipping beer, as big as they come,” said Joe Martino, Stevens Point Brewery Operating Partner. Scotch ales traditionally are very dark and full-bodied with a sweet maltiness and higher alcohol content. The strongest and darkest type is known as ‘wee heavy’ in Scotland; they are the Scottish counterpart to England’s barley wines. “Our Whole Hog Wee Heavy Scotch Ale fits the bill nicely,” Martino said.

Scotch ales traditionally have been rated using a system based on the now-obsolete shilling currency that may have had its origins in long-ago tax rates. The scale starts with lighter-bodied 60-shilling ales and grows progressively fuller-bodied with higher alcohol contents. Whole Hog Wee Heavy is a 120-shilling ale toward the top end of the scale, a ranking that promises a strong full-bodied brew.

Brewing Whole Hog Wee Heavy Scotch Ale Point Brewmaster Gabe Hopkins brews Wee Heavy Scotch Ale using traditional Scottish peated two-row barley malt, pale malt and crystal malt. A long boil of about two hours allows caramelization of the sugars in the wort, which yields a big, malty, deep copper colored beer flaunting sweet hints of toffee and caramel. Hops are not emphasized in the traditional Scotch ale flavor profile, according to Hopkins. “Wee Heavy Scotch Ale is not a hop-focused beer; it’s more about the malts and full body,” he said, adding that Wee Heavy undergoes are slower fermentation process at a colder-than-normal temperature for ales. “Wee Heavy Scotch Ale is a bold and complex beer, and very enjoyable for specialty beer enthusiasts who appreciate a rich, full-flavored and full-bodied ale,” Hopkins said.

Whole Hog Limited Edition Specialty Beers At the top the specialty-beer scale, the Whole Hog Limited Edition beers represent the epitome of the brewmaster’s art. Full-bodied and heavily hopped, they are “big beers” handcrafted in small batches to appeal to the most discerning craft-beer aficionados and round out the Stevens Point Brewery’s specialty portfolio. In addition to Whole Hog Wee Heavy Scotch Ale, the Whole Hog year-round beers include Whole Hog Six-Hop India Pale Ale, an IPA brewed with six varieties of hops from the Pacific Northwest. Seasonal offerings are Whole Hog Russian Imperial Stout, a strong English stout for the spring; Whole Hog Raspberry Saison, a Belgian-style ale with a hint of raspberry flavor for the summer; Whole Hog Pumpkin Ale for the fall, which won the gold medal in the Pumpkin Beer category at

the 2012 Great American Beer Festival and Whole Hog Barley Wine Style Ale, a dark and deep English-style barley wine for the winter months. Point’s year-round handcrafted beers include flagship Point Special Lager, a premium American lager; Point 2012 Black Ale, a robust dark ale; Point Belgian White, a Belgian-style wheat ale; Point Burly Brown American Brown Ale, an American-style brown ale; Point Cascade Pale Ale, a hoppy American-style pale ale; Point Drop Dead Blonde Ale, a golden ale; Point Beyond the Pale, IPA, just released this summer; and Point Amber Classic, an American-style amber lager. Seasonal specialty brands are Point Oktoberfest, a Bavarian-style Märzen beer for the fall; Point St. Benedict’s Winter Ale, a dark, Belgian abbey-style ale available from November through February; Point Three Kings Ale, a Kölsch-style ale for the spring; and Point Nude Beach Summer Wheat, a refreshing, award-winning unfiltered wheat ale. In addition to award-winning beers, Stevens Point Brewery produces gourmet sodas, including Point Premium Root Beer, Point Premium Diet Root Beer, Point Premium Orange Cream, Point Premium Vanilla Cream and Point Premium Black Cherry Cream Soda. For more information about the Stevens Point Brewery, founded in 1857, visit www.pointbeer.com or call (715) 344-9310. Tours of the brewery are available, with schedules listed on the Web site.

November 12th, 2013 POINT POURS IT ON AT U.S. OPEN BEER CHAMPIONSHIPS

POINT POURS IT ON AT U.S. OPEN BEER CHAMPIONSHIPS Point beers win 4 medals in prestigious international beer competition

STEVENS POINT, WIS. (July 8, 2013) –Stevens Point Brewery stepped onto the winners’ podium at the 2013 United States Open Beer Championships, winning three gold medals and one silver, good enough to put one of Wisconsin’s oldest breweries in third place among hundreds of breweries from around the world. Point Nude Beach Summer Wheat Ale, Point’s summer seasonal, earned gold as the best beer in American Wheat category. Whole Hog Wee Heavy Scotch Ale topped the Scottish Ale category while Whole Hog Raspberry Saison won gold in the French/Belgian Saison Ale category. Point 2012 Black Ale won the silver medal in the Schwarzbier (“black beer” in German) category. Sponsored by Beer Connoisseur magazine and BeerInfo.com, a craft brewing website, the 2013 U.S. Open Beer Championship held July 4 in Atlanta judged more 2,500 beers competing in 68 categories. Judges for the U.S. Open Beer Championship, the only brewery competition that includes professional breweries and award-winning homebrewers, hailed from the United States, United Kingdom and Canada. The winner’s list features breweries from the U.S., U.K., Canada, Germany, Belgium, Mexico, Colombia, Sweden and Finland.

“Awards for our handcrafted specialty beers in professionally judged competitions are always welcome, but the fact that the U.S. Open is a global contest makes these medals extra special for us,” said Joe Martino, Stevens Point Brewery Managing Partner. “It’s exciting to know that our brewery is ranked as one of the best in the world.”

Point’s Award-Winning Beers Point beers have garnered numerous awards and medals in recent years, including 18 last year alone. Along with its new gold medal, Point Nude Beach Summer Wheat boasts silver medals from the 2008, 2010, 2011 and 2012 World Beer Championships, sponsored by the Chicago-based Beverage Testing Institute. The unfiltered wheat ale also won a gold medal in 2009 at the annual North American Beer Awards, sponsored by the North American Brewers Association. Meanwhile Point 2012 Black Ale, a robust dark ale, won silver medals last year in the biennial World Beer Cup (for German-style Schwarzbiers), the North American Beer Awards and the World Beer Championships. It also earned a bronze medal in the 2012 Brussels Beer Challenge and a silver medal in the 2011 U.S. Open Beer Championship. Whole Hog Raspberry Saison, one of the Whole Hog Limited Edition “big beers” brewed for discerning craft-beer aficionados, won the French/Belgian Saison Ale category’s silver medal in the 2012 U.S. Open Beer Championship. Whole Hog Wee Heavy Scotch Ale won its gold medal just weeks after it was introduced in the marketplace in May. The rich, dark ale offers the sweet, full-bodied maltiness and higher alcohol content typical of “wee heavy” ales, the Scottish counterpart to England’s barley wine ales.

The Stevens Point Brewery Stevens Point Brewery, founded in 1857, uses only the highest-grade barley malts, specialty malts, grains and the choicest hops to brew their handcrafted beers, including flagship Point Special Lager, which won the gold medal in the American Premium Lager category at the 2003 Great American Beer Festival. In addition to Point Special Lager and Point 2012 Black Ale, the brewery’s year-round specialty beers include Point Beyond the Pale IPA, a West Coast-style IPA brewed with Galaxy hops; Point Belgian White, a Belgian-style wheat ale; Point Burly Brown American Brown Ale; Point Cascade Pale Ale, a hoppy American-style pale ale; Point Drop Dead Blonde Ale, a golden ale; and Point Amber Classic, an American-style amber lager. Along with Nude Beach Summer Wheat, Point’s seasonal brands include Point Oktoberfest, a Marzen-style lager for the fall; Point St. Benedict’s Winter Ale, a dark, abbey-style ale available from November through February; and Three Kings Ale, a Kölsch-style beer for the spring. Other Whole Hog Limited Edition “big beers” besides Wee Heavy Scotch Ale and Raspberry Saison are Whole Hog Six-Hop India Pale Ale, Whole Hog Russian Imperial Stout, Whole Hog Barley Wine Ale and the fall seasonal Whole Hog Pumpkin Ale. Gourmet soft drinks from the Stevens Point Brewery include Point Premium Root Beer, Point Premium Diet Root Beer, Point Premium Orange Cream, Point Premium Vanilla Cream and Point Premium Black Cherry Cream Soda. Point Premium Root Beer, made with pure cane sugar, natural vanilla and Wisconsin honey, was awarded a gold medal by the Beverage Testing Institute. For more information about the Stevens Point Brewery, visit www.pointbeer.com or call 1-800-369-4911. Tours of the brewery are available; schedules are listed on the website.

November 12th, 2013 POINT TAKES INDIA PALE ALE A STEP BEYOND

POINT TAKES INDIA PALE ALE A STEP BEYOND New Point Beyond the Pale IPA debuts

STEVENS POINT, Wis. June 20, 2013 – You’ll find hoppiness with your first taste of Point Beyond the Pale India Pale Ale, the newest entry in Stevens Point Brewery’s lineup of handcrafted year-round and seasonal specialty beers. Generously hopped with Galaxy, Simcoe and Cascade hops, Point Beyond the Pale IPA is being introduced in 6-packs of 12-ounce bottles and on draft wherever Point beers are sold. “Hops are front and center with India pale ales, and Point Beyond the Pale IPA is sure to please even the most discerning hopheads in the craft-beer world,” said Joe Martino, Stevens Point Brewery Operating Partner. “India pale ale is arguably the most popular craft-beer style in the United States, so it is a natural addition to our selection of year-round craft beers.” At the annual Great American Beer Festival®, the nation’s largest beer event, the American-style India Pale Ale category has attracted the most entries each year since 2001. There were more than 200 entries in 2012. In addition, a recent beer industry report noted that IPA is now the fastest

growing craft beer style in America’s restaurants, bars and taverns with a 39 percent increase in overall on-premise sales last year. Evolved from the English pale ales of the 18th and 19th centuries, India pale ales were originally brewed with higher alcohol contents and ample hops so the beer could better withstand the rigors of the long sea voyage from Britain to India.

Brewing Beyond the Pale IPA Point Beyond the Pale IPA is a classic West Coast-style IPA heavily hopped with Galaxy, Simcoe and Cascade hops, according to Point Brewmaster Gabe Hopkins. Cascade hops are favored by craft brewers nationwide and the Simcoe variety is well-suited for brewing ales, but the Galaxy hops are the star of the show for Beyond the Pale IPA. Developed in Australia, Galaxy hops have the high alpha acid content craft brewers desire for brewing IPAs and pale ales. “Hopheads will be delighted with Beyond the Pale IPA’s well-balanced hoppiness. It is a very aromatic beer offering strong notes of pine and citrus, and the hops remain in the forefront throughout its long finish,” Hopkins said. “And although Beyond the Pale IPA features a malt profile and body sturdy enough to support the large amount of hops, it is a perfect session India Pale Ale: smooth, drinkable and completely enjoyable.” The two-row barley malt and crystal malts used in brewing Beyond the Pale IPA deliver its crisp, clean malt character as well as its distinctive color – an inviting, deep golden, almost orange hue.

Stevens Point Brewery Stevens Point Brewery, founded in 1857, uses only the highest-grade barley malts, specialty malts, grains and the choicest hops to brew their handcrafted beers. In addition to Beyond the Pale IPA, Point’s year-round handcrafted beers include flagship Point Special Lager, a premium American lager; Point 2012 Black Ale, a robust dark ale; Point Belgian White, a Belgian-style wheat ale; Point Burly Brown American Brown Ale, an American-style brown ale; Point Cascade Pale Ale, a hoppy American-style pale ale; Point Drop Dead Blonde Ale, a golden ale; and Point Amber Classic, an American-style amber lager.

Seasonal specialty brands include Three Kings Ale, a Kölsch-style beer available in the spring, Point Nude Beach Summer Wheat, an award-winning unfiltered wheat ale; and Point Oktoberfest, a Bavarian-style Märzen beer for the fall. Point’s specialty beers also include the Whole Hog Limited Edition Brewmaster’s Series, “big beers” that represent the epitome of the brewmaster’s art, including year-round Whole Hog Six-Hop India Pale Ale, and seasonal offerings, Whole Hog Barley Wine-Style Ale, Whole Hog Raspberry Saison, Whole Hog Russian Imperial Stout and Whole Hog Pumpkin Ale. Gourmet soft drinks from the Stevens Point Brewery include Point Premium Root Beer, Point Premium Diet Root Beer, Point Premium Orange Cream, Point Premium Vanilla Cream and Point Premium Black Cherry Cream Soda. Point Premium Root Beer, made with pure cane sugar, natural vanilla and Wisconsin honey, was awarded a gold medal by the Beverage Testing Institute. For more information about the Stevens Point Brewery, visit www.pointbeer.com or call 1-800-369- 4911. Tours of the brewery are available, with schedules listed on the web site.

November 12th, 2013 NUDE BEACH SUMMER WHEAT POURS PINTS WITH NEW 16-OZ CAN

NUDE BEACH SUMMER WHEAT POURS PINTS WITH NEW 16-OZ CAN Point seasonal brand’s new can package arrives just in time for summer

STEVENS POINT, Wis. June 6, 2013 – Summer is almost here and Point Nude Beach™ Summer Wheat Ale is ready with a new 16-ounce can package. Stevens Point Brewery’s award-winning summer seasonal ale, available only during warmweather months, is now sold in four-packs of 16-ounce cans wherever Point craft beers are sold. More and more craft beer brewers and consumers are realizing and appreciating the advantages of beer in aluminum cans, and 16-ounce cans are an especially popular part of the trend, according to Joe Martino, Stevens Point Brewery Managing Partner. “A 16-ounce can allows for a pint pour, a serving size that many beer lovers prefer,” Martino said, adding that cans are convenient, light, unbreakable and recyclable. The 16-ounce can four-pack offers beer lovers more options when purchasing Point Nude Beach Summer Wheat, Stevens Point Brewery’s largest selling seasonal beer, which is also available in six-packs and 12-packs of 12-ounce bottles, 12-packs of 12-ounce cans and on draft.

“Last year we increased production of Nude Beach Summer Wheat by 50 percent to prepare for summer demand,” Martino noted. “This summer we expect that sales of Point Nude Beach Summer Wheat will be strong again. Our new 16-ounce can package will help meet that demand for a great beer on a warm summer afternoon or evening.”

Award-Winning Ale Strong summer sales are not the only testament to Point Nude Beach Summer Wheat’s quality and popularity. Since making its debut in 2008 as one of Stevens Point Brewery’s most successful new product launches ever, the golden-colored, unfiltered wheat ale has received several beer competition awards, most recently a silver medal in the Wheat Ale category of the 2012 World Beer Championships sponsored by Chicago’s Beverage Testing Institute. Point Nude Beach Summer Wheat is brewed with unmalted white wheat, malted red wheat, specialty barley malts, fresh Mt. Hood hops from the Yakima Valley and Steven’s Point Brewery’s own ale yeast, which lends a hint of citrus to the brew. The unmalted wheat imparts body and the beer’s distinctive wheat flavor. The red wheat adds a slightly sweet character. It all adds up to a flavorful, refreshing beer for summer.

The Stevens Point Brewery Stevens Point Brewery, founded in 1857, uses only the highest-grade barley malts, specialty malts, grains and the choicest hops to brew their handcrafted beers. In addition to Point Special Lager, the brewery’s year-round specialty beers include Point 2012 Black Ale, a robust dark ale; Point Belgian White, a Belgian-style wheat ale; Point Burly Brown American Brown Ale; Point Cascade Pale Ale, a hoppy American-style pale ale; Point Drop Dead Blonde Ale, a golden ale; and Point Amber Classic, an American-style amber lager. The brewery’s year-round craft portfolio also features the Whole Hog Limited Edition Brewmaster’s Series of “big beers,” including Whole Hog Six-Hop India Pale Ale, Whole Hog Raspberry Saison, Whole Hog Russian Imperial Stout, Whole Hog Barley Wine Ale and the seasonal Whole Hog Pumpkin Ale. In addition to Point Nude Beach Summer Wheat, seasonal specialty brands include Point St. Benedict’s Winter Ale, a dark, abbey-style ale available from November through February; Three Kings Ale, a Kölsch-style beer; and Point Oktoberfest, a Bavarian-style Märzen beer for the fall.

Gourmet soft drinks from the Stevens Point Brewery include Point Premium Root Beer, Point Premium Diet Root Beer, Point Premium Orange Cream, Point Premium Vanilla Cream and Point Premium Black Cherry Cream Soda. Point Premium Root Beer, made with pure cane sugar, natural vanilla and Wisconsin honey, was awarded a gold medal by the Beverage Testing Institute. For more information about the Stevens Point Brewery, visit www.pointbeer.com or call 1-800- 369-4911. Tours of the brewery are available, with schedules listed on the web site.

November 12th, 2013 STEVENS POINT BREWERY PLANS YET ANOTHER EXPANSION

STEVENS POINT BREWERY PLANS YET ANOTHER EXPANSION Latest project will boost annual brewing capacity to 150,000 barrels

STEVENS POINT, Wis. (January 30, 2013) – Keeping pace with ever-growing demand for its handcrafted beers, Stevens Point Brewery will launch another expansion this month, its fourth major expansion project in as many years. Scheduled for completion in May, the $2 million project will increase the brewery’s annual production capacity to 150,000 barrels with the addition of a second brew kettle, 16 more unitanks for fermenting and aging beer, and a new automated grain handling system. The expansion also includes a new can packer that will allow the brewery to package four-pack and six-pack 12-ounce can packages for the first time. “Our sales growth shows no signs of slowing down, so it’s just good business to capitalize on our momentum in the marketplace and continue to invest in our brewery,” said Joe Martino, Stevens Point Brewery Operating Partner. “The key feature of this expansion is the increase in our annual production capacity from 120,000 barrels to 150,000 barrels. We’ll achieve that milestone when the new 200-barrel brew kettle and additional unitanks become operational in April.”

The new 100- and 200-barrel vertical unitanks will be housed in a 5,600-square-foot addition to the front of the brewery. The new grain handling system will allow bulk deliveries of barley and other grains to the brewery, providing process efficiencies necessary to support the increased brewing capacity. The new state-of-the-art can packer line will significantly increase the speed of its can packaging operations as well as add four-pack and six-pack production capability to the packaging department, Martino explained. “Beer in cans, particularly craft beers, is enjoying solid growth, so when the new can packer is operational we’ll be ready to offer all can-package configurations, from four-packs and six-packs to 12-packs and 24-packs,” he said.

Fourth expansion since 2010 This latest project is the fourth major expansion undertaken by the 155-year-old brewery since 2010. Last year, the brewery completed an expansion featuring nine unitanks, two bright beer tanks for package release beer, a new 7,000-gallon hot water tank and a centrifuge for filtering finished beer. In 2011, the brewery added 6,600 square feet of warehouse space, five aging tanks and three fermentation tanks to bring its brewing capacity up to 100,000 barrels per year. In 2010, four aging tanks were installed and the keg cooler room was expanded by 2,700 square feet. Success in the marketplace means new jobs, too: Martino said the brewery anticipates additional workers will be needed once the expansion is completed.

The Stevens Point Brewery Stevens Point Brewery, founded in 1857, uses only the highest-grade barley malts, specialty malts, grains and the choicest hops to brew their handcrafted beers. In addition to Point Special Lager, the brewery’s year-round specialty beers include Point 2012 Black Ale, a robust dark ale; Point Belgian White, a Belgian-style wheat ale; Point Burly Brown American Brown Ale; Point Cascade Pale Ale, a hoppy American-style pale ale; Point Drop Dead Blonde Ale, a golden ale; and Point Amber Classic, an American-style amber lager. Seasonal specialty brands include Point St. Benedict’s Winter Ale, a dark, abbey-style ale available from November through February; Three Kings Ale, a Kölsch-style beer; Point Nude Beach

Summer Wheat, an award-winning unfiltered wheat ale; and Point Oktoberfest, a Bavarian-style Märzen beer for the fall. Point’s specialty beers also include the Whole Hog Limited Edition Brewmaster’s Series, “big beers” that represent the epitome of the brewmaster’s art, including year-round Whole Hog Six-Hop India Pale Ale, and seasonal offerings, Whole Hog Barley Wine-Style Ale, Whole Hog Raspberry Saison, Whole Hog Russian Imperial Stout and Whole Hog Pumpkin Ale. Gourmet soft drinks from the Stevens Point Brewery include Point Premium Root Beer, Point Premium Diet Root Beer, Point Premium Orange Cream, Point Premium Vanilla Cream and Point Premium Black Cherry Cream Soda. Point Premium Root Beer, made with pure cane sugar, natural vanilla and Wisconsin honey, was awarded a gold medal by the Beverage Testing Institute. For more information about the Stevens Point Brewery, visit www.pointbeer.com or call 1-800-369- 4911. Tours of the brewery are available, with schedules listed on the web site.