September 17th, 2012 MAKE ROOM FOR BIG CHARLIE!

STEVENS POINT, Wis. September 17, 2012 – Point Special Lager fans are making room in their refrigerators and coolers for the Big Charlie 16, the brand’s new 16-ounce can package.

Many craft brewers have discovered the advantages and consumer appeal of aluminum can packages, and 16-ounce cans in particular are becoming more popular in the craft-beer segment, according to Joe Martino, Stevens Point Brewery Managing Partner. Sold at retail in four-packs or singles, the Big Charlie 16 fills a niche for consumers who prefer larger packages, he said.

From a marketing point-of-view, the Big Charlie 16 gives Point Special Lager a distinctive entry in the highly competitive single-serve market in convenience stores, liquor stores and supermarkets. “Shelf space is key in the beer business, especially for singles, and our off-premise retailers are making room for Big Charlie 16. They know a winner when they see one,” Martino said. “The 16-ounce can is becoming more popular in on-premise retail accounts, too.

“Because the Stevens Point Brewery is committed to providing the brands and packages our customers want, introducing this new can package for our best-selling brand was a no-brainer,” he said, adding that more Point brands may follow in the Big Charlie 16’s footsteps.

Inspiration for the catchy name comes from Stevens Point Brewery’s colorful history. The original Big Charlie was a 64-ounce “picnic” bottle in the 1930s and early 1940s – so-called because it was the perfect size for small groups venturing outdoors to enjoy food and beverages. The largest bottle package ever produced by Stevens Point Brewery, the Big Charlie was named after Charles Schenk, a longtime brewery manager in the early decades of the 20th century.

Point Special Lager

The Steven’s Point Brewery’s flagship brand, Point Special Lager is an American classic: a full-bodied pilsner-style beer brewed with the finest barley malts, grains and hops from Washington’s Yakima Valley for a rich aroma and distinctive, refreshing flavor.

The brewery’s only major brand for decades, Point Special Lager played a major role in establishing the reputation for hand-crafted brewing excellence it enjoys today. Beer competition judges have honored the brand with numerous awards in recent years, including:

Gold medal in the American Premium Lager category at the 2003 Great American Beer Festival, and silver and bronze medals in the same category at the 1995 and 1996 GABFs, respectively; Silver medal 2012 United States Open Beer Competition; and Silver medals in the 2010 and 2011 World Beer Championships. The Stevens Point Brewery

Stevens Point Brewery, founded in 1857, uses only the highest-grade barley malts, specialty malts, grains and the choicest hops to brew their handcrafted beers. In addition to Point Special Lager, the brewery’s year-round specialty beers include Point 2012 Black Ale, a robust dark ale; Point Belgian White, a Belgian-style wheat ale; Point Burly Brown American Brown Ale; Point Cascade Pale Ale, a hoppy American-style pale ale; Point Drop Dead Blonde Ale, a golden ale; and Point Amber Classic, an American-style amber lager. The brewery’s year-round craft beers also include the Whole Hog Limited Edition Brewmaster’s Series of “big beers,” including year-round Whole Hog Six-Hop India Pale Ale,  seasonal Whole Hog Raspberry Saison, Whole Hog Russian Imperial Stout, Whole Hog Barley Wine Ale and the Whole Hog Pumpkin Ale.

Seasonal specialty brands include Point St. Benedict’s Winter Ale, a dark, abbey-style ale available from November through February; Three Kings Ale, a Kölsch-style beer; Point Nude Beach Summer Wheat, an award-winning unfiltered wheat ale; and Point Oktoberfest, a Bavarian-style Märzen beer for the fall.

Gourmet soft drinks from the Stevens Point Brewery include Point Premium Root Beer, Point Premium Diet Root Beer, Point Premium Orange Cream, Point Premium Vanilla Cream and Point Premium Black Cherry Cream Soda. Point Premium Root Beer, made with pure cane sugar, natural vanilla and Wisconsin honey, was awarded a gold medal by the Beverage Testing Institute.

For more information about the Stevens Point Brewery, visit www.pointbeer.com or call 1-800-369-4911. Tours of the brewery are available, with schedules listed on the web site.

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July 03rd, 2012 STEVENS POINT BREWERY CRAFT BEERS WIN GOLD, SILVER

STEVENS POINT, Wis. (July 3, 2012) – The Stevens Point Brewery recently claimed gold and silver medals in the 2012 North American Beer Awards, a prestigious beer competition presented by the North American Brewers Association (NABA.) Judges at the annual NABA sanctioned beer awards include brew masters from major national breweries as well as beer journalists and certified judges who evaluate samples over four days in blind tastings.

Gold, silver and bronze were awarded in the competition’s impressive field of more than 1300 entries from across the country. The annual beer competition, held in June in Idaho Falls, ID, selected Point Amber Classic as the best American-Style Amber Lager in the nation. This is one of many awards earned by Point Amber Classic, which won a gold medal in the American Style Amber lager category at the 1996 World Beer Cup and a silver medal in the same category at the 2002 World Beer Cup.

The Stevens Point Brewery was awarded a silver medal in the Schwarzbier category for its year-round Point 2012 Black Ale, a dark and robust brew inspired by the ancient Mayan “Long Count” round calendar which ends abruptly in 2012. Point 2012 Black Ale recently won a silver medal in the 2012 World Beer Cup and a silver medal in the 2011 US Open Beer Competition.

“Everyone at our brewery is delighted with these awards honoring these two great-tasting craft beers,” said Stevens Point Brewery Operating Partner Joe Martino. “Sales continue to grow for Point Amber Classic, Point 2012 Black Ale and the rest of Point’s craft beer portfolio. These medals confirm what we strive for: brewing the highest quality craft beers.”

The Stevens Point Brewery Stevens Point Brewery, founded in 1857, uses only the highest-grade barley malts, specialty malts, grains and the choicest hops to brew their handcrafted beers, including flagship Point Special Lager, which won the gold medal in the American Premium Lager category at the 2003 Great American Beer Festival. Point’s year-round specialty beers include Point 2012 Black Ale, a robust dark ale; Point Belgian White, a Belgian-style wheat ale flavored with orange peel and coriander; Point Burly Brown American Brown Ale, an American-style brown ale; Point Cascade Pale Ale, a hoppy American-style pale ale brewed with Cascade hops from the Yakima Valley; Point Amber Classic, an American-style amber lager; and Point Drop Dead Blonde Ale, a golden ale. Seasonal specialty brands include Point Nude Beach Summer Wheat, an award-winning unfiltered wheat ale; Point Oktoberfest, a Bavarian-style Märzen beer for the fall; Point St. Benedict’s Winter Ale, a dark, abbey-style ale available from November through February; and Point Three Kings Ale, a Kölsch-style beer, for the spring. Point’s specialty beers also include the Whole Hog Limited Edition Brewmaster’s Series, “big beers” that represent the epitome of the brewmaster’s art, including year-round Whole Hog Six-Hop India Pale Ale, and seasonal offerings, Whole Hog Barley Wine-Style Ale, Whole Hog Raspberry Saison, Whole Hog Russian Imperial Stout and Whole Hog Pumpkin Ale. Gourmet soft drinks from the Stevens Point Brewery include Point Premium Root Beer, Point Premium Diet Root Beer, Point Premium Orange Cream, Point Premium Vanilla Cream and Point Premium Black Cherry Cream Soda. For more information about the Stevens Point Brewery, visit www.pointbeer.com or call 1-800-369-4911. Tours of the brewery are available, with schedules listed on the web site www.pointbeer.com.

May 25th, 2012 POINT 2012 BLACK ALE STARS IN ONLINE CINEMATIC SENSATION

POINT 2012 BLACK ALE STARS IN ONLINE CINEMATIC SENSATION

Apocalyptic short film adds to aura of Point brand inspired by ancient Mayan calendar mystery

YouTube Link: http://www.youtube.com/watch?v=vcT1quaaj_o

STEVENS POINT, WIS. (May 24, 2012) – A provocative new branded short film starring Point 2012 Black Ale is captivating online viewers across the country.

Visually iconic and emotionally charged, “The End or The Beginning” depicts two young lovers struggling toward each other amid angry demonstrators, menacing police and mysterious masked onlookers. Overlooking the chaotic street scene as asteroids crash into buildings is a fire-breathing Mayan chieftain, apt symbolism for Point 2012 Black Ale, a robust dark ale inspired by the ancient Mayan “Long Count” calendar that ends ominously on December 21, 2012, prompting various doomsday predictions. Navigating the chaos, the young couple meets in a romantic embrace featuring Point 2012 Black Ale.

Created and produced by Rascals & Rogues, a Chicago-based production company, “The End or The Beginning” has fascinated thousands of viewers since its May 17 debut on YouTube.com. Shot in downtown Chicago’s LaSalle Street financial district on a cold winter day, the apocalyptic vignette showcases Rascals & Rogues creativity and technological expertise.

“Kudos to Director Kerry Shaw Brown and Executive Producer Ritch Wedeking and everyone at Rascals & Rogues for their expert execution of this edgy visual adventure,” said Joe Martino, Stevens Point Brewery Managing Partner. “2012 Black Ale continues to intrigue ale lovers and recently won a silver medal in the World Beer Cup. ‘The End or The Beginning’ will surely deepen its aura of mystery — it takes the brand’s identity to a new level.”

According to Brown, the apocalyptic theme is a natural fit with Point 2012 Black Ale’s branding. “We love the unique character of the brand and really wanted to create something very cinematic to capture its soul.” He said. “Seriously, if the world is about to wind down, it’s the kind of ale you want to have in your hand and ‘The End or The Beginning’ makes that point perfectly clear.”

As online views of “The End or The Beginning” pile up at Pointbeer.com, rascalsandrogues.com and YouTube.com, Stevens Point Brewery’s marketers are considering additional outlets for the film. “It would be perfect for movie theaters, for example,” Martino noted.

About Rascals & Rogues Rascals & Rogues is a creative partnership lead by Wedeking and Brown, who develop and produce film, TV, commercial, Web and corporate content for marketers worldwide. Based in Chicago, Rascals & Rogues works physically as well as virtually for clients and has production partners in Los Angeles, London and Shanghai. In addition to Stevens Point Brewery, clients include Hewlett Packard, Acura, Victory, Nasa, Makers Mark, and Culvers.

In addition to Brown and Wedeking, production credits for “The End or The Beginning” include: Director of Photography – Tony Arendt Finishing and Visual FX – Cutters, Sol Design FX and Ringside Creative Audio Mix and Sound Design – Another Country Music Score – JSM Music

The Stevens Point Brewery Stevens Point Brewery, founded in 1857, uses only the highest-grade barley malts, specialty malts, grains and the choicest hops to brew their handcrafted beers, including flagship Point Special Lager, which won the gold medal in the American Premium Lager category at the 2003 Great American Beer Festival.

In addition to Point 2012 Black Ale, Point’s year-round specialty beers include Point Belgian White, a Belgian-style wheat ale flavored with orange peel and coriander; Point Burly Brown American Brown Ale, an American-style brown ale; Point Cascade Pale Ale, a hoppy American-style pale ale brewed with Cascade hops from the Yakima Valley; Point Amber Classic, an American-style amber lager; and Point Drop Dead Blonde Ale, a golden ale.

Seasonal specialty brands include Point Nude Beach Summer Wheat, an award-winning unfiltered wheat ale; Point Oktoberfest, a Bavarian-style Märzen beer for the fall; Point St. Benedict’s Winter Ale, a dark, abbey-style ale available from November through February; and Point Three Kings Ale, a Kölsch-style beer, for the spring. Point’s specialty beers also include the Whole Hog Limited Edition Brewmaster’s Series, “big beers” that represent the epitome of the brewmaster’s art, including year-round Whole Hog Six-Hop India Pale Ale, and seasonal offerings, Whole Hog Barley Wine-Style Ale, Whole Hog Raspberry Saison, Whole Hog Russian Imperial Stout and Whole Hog Pumpkin Ale. Gourmet soft drinks from the Stevens Point Brewery include Point Premium Root Beer, Point Premium Diet Root Beer, Point Premium Orange Cream, Point Premium Vanilla Cream and Point Premium Black Cherry Cream Soda.

For more information about the Stevens Point Brewery, visit www.pointbeer.com or call 1-800-369-4911. Tours of the brewery are available, with schedules listed on the web site. ###

April 17th, 2012 POINT NUDE BEACH SUMMER WHEAT READY FOR SUMMER’S HEAT

Brewery again increases production of popular wheat ale as summer approaches

STEVENS POINT,Wis.  (April 17, 2012) –PointNudeBeachSummer Wheat Ale has become so popular the Stevens Point Brewery has boosted production – again.

The unfiltered ale is the Stevens Point Brewery’s largest selling seasonal beer and is expected to pour on the sales again this summer, according to Stevens Point Brewery Operating Partner Joe Martino. “To get ready for summer, we are taking advantage of our brewery’s increased production capacity to brew 50 percent more Nude Beach Summer Wheat than we did last year,” he said. “This is not the first time we’ve increased production to keep up with demand. We are as excited as our customers are for the arrival of summer and the return of Nude Beach Summer Wheat Ale.”

Since 2009 the Stevens Point Brewery has invested approximately $3 million in new equipment and additional warehouse space to increase capacity and improve brewing efficiency. The latest expansion now being completed adds nine new fermentation/aging tanks, two bright beer tanks and other equipment, increasing brewing capacity to more than 120,000 barrels per year. “Our increased capacity gives us the flexibility to increase production of a particular brand, when necessary, and it is again necessary for Nude Beach Summer Wheat,” Martino said.

PointNudeBeachSummer Wheat Ale quickly became the brewery’s most successful new-product introduction ever when it was rolled out in 2008. In addition to winning favor among beer drinkers, the wheat ale has won accolades from beer competition judges, most recently silver medals in the Wheat Ale category of the 2011 and 2010 World Beer Championships, sponsored by the Chicago-based Beverage Testing Institute.

PointNudeBeachSummer Wheat is a golden-colored, unfiltered wheat ale, which means the yeast is not filtered out of the beer after fermentation is complete. It’s brewed with two varieties of wheat – unmalted white wheat and malted red wheat – along with specialty barley malts, fresh hops from Washington State’s Yakima Valley and the Steven’s Point Brewery’s own ale yeast.

According to Stevens Point Brewery Brewmaster John Zappa, the unmalted wheat gives body and a distinctive wheat flavor to the beer while the red wheat imparts a slight sweetness, and the ale yeast adds a subtle citrus character. “PointNudeBeachSummer Wheat is the perfect beer for toasting the arrival of summer – crisp yet smooth, full of flavor yet very drinkable. If you’re looking for a refreshing brew on a sunny summer day, Point Nude Beach Summer Ale is the one,” Zappa said.

March 19th, 2012 A NEW WAY TO ENJOY POINT DROP DEAD BLONDE ALE

STEVENS POINT,Wis.  March 19, 2012 – An alluring 110-calorie ale flaunting a gorgeous golden hue, Point Drop Dead Blonde Ale will be easier to enjoy, thanks to the Stevens Point Brewery.

Point Drop Dead Blonde Ale has been available on tap since the summer ’11, and will now be available 12-ounce long-neck bottles in six-packs and 12-ounce aluminum cans in 12-packs.

“It has been widely popular on tap, and we are pleased to be able to offer it to our fans who have been asking for Drop Dead Blonde in bottles and cans,” Operating Partner Joe Martino said.  Brewing a blonde ale enhances the appeal of the Stevens Point Brewery’s entire portfolio within the craft beer market, which grew by 11% in 2010 even while the overall beer market continues to decline, Martino added.

Drop Dead Blonde Ale, which expands Stevens Point Brewery’s portfolio of ales, is brewed with Sterling hops from thePacific Northwestand a blend of two-row barley malts that impart a smoothness that embraces a lively, refreshing body.

“This is no ordinary beer,” said Stevens Point Brewmaster John Zappa. “The two-row malts provide Drop Dead Blonde Ale with its bright golden color and smooth, slightly sweet malty taste. TheSterlinghops, which have grown in popularity in recent years, deliver a pleasant, soft hop character. The result is a truly intriguing beer: charming, refreshing, fun and memorable.”

The Stevens Point Brewery

Stevens Point Brewery, founded in 1857, uses only the highest-grade barley malts, specialty malts, grains and the choicest hops to brew their handcrafted beers, including flagship Point Special Lager, which won the gold medal in the American Premium Lager category at the 2003 Great American Beer Festival.

In addition to Point Drop Dead Blonde Ale, Point’s year-round specialty beers include Point 2012 Black Ale, a robust dark ale; Point Belgian White, a Belgian-style wheat ale; Point Burly Brown American Brown Ale; Point Cascade Pale Ale, a hoppy American-style pale ale; and Point Amber Classic, an American-style amber lager.

Point’ seasonal specialty brands include Point Three King’s Ale, a Kölsh-style ale, available from February through April, Point Nude Beach Summer Wheat, an award-winning unfiltered wheat ale, available from April through August, Point Oktoberfest, a Bavarian-style Märzen beer for the fall, available from September through October, and Point St. Benedict’s Winter Ale, a dark, abbey-style ale available from November through February.

The brewery’s craft beers also include the Whole Hog Limited Edition Brewmaster’s Series of “big beers,” including year-round Whole Hog Six-Hop India Pale Ale and seasonal offerings, Whole Hog Raspberry Saison, Whole Hog Russian Imperial Stout, Whole Hog Barley Wine Ale and Whole Hog Pumpkin Ale.

Gourmet soft drinks from the Stevens Point Brewery include Point Premium Root Beer, Point Premium Diet Root Beer, Point Premium Orange Cream, Point Premium Vanilla Cream and Point Premium Black Cherry Cream Soda. Point Premium Root Beer, made with pure cane sugar, natural vanilla andWisconsinhoney, was awarded a gold medal by the Beverage Testing Institute.

For more information about the Stevens Point Brewery, visit www.pointbeer.com or call 1-800-369-4911. Tours of the brewery are available, with schedules listed on the web site.

p�?e �� ��;c)3 organization with the IRS.

Mission of the Point Bock Run

The race directors established a goal of promoting an affordable, well-managed race. Having run many races over the years, the race directors adopted the philosophy of a run for runners, managed by runners.” Learning from their racing experiences, they understood what separated the good runs from the so-so runs. Profit generation was not and is not an objective of the Point Bock Run. Any profits, however, are returned to the sport of running under the race’s mission of Supporting and promoting running and healthy lifestyles inCentral Wisconsin.” The Point Bock Run is further evidence ofStevens Point’s andPortageCounty’s reputation for being a running community. Many state and national champions have run for UW-Stevens Point, Stevens Point Area Senior High, and other local high schools.Stevens Pointis proud of it’s Green Circle Trail, which features over 27 miles of running trails circling the city.

For more information about the Stevens Point Brewery, visit www.pointbeer.com  or call 1-800-369-4911. Tours of the brewery are available, with schedules listed on the web site.

March 19th, 2012 ANNUAL POINT BOCK RUN THIS SATURDAY

STEVENS POINT,Wis.  (February 28, 2012) – The annual Point Bock Run, a five-mile run held at the Stevens Point Brewery is on tap for this Saturday starting at noon.

This year, beginning on January 1st, 2012 the Point Bock Run’s available 2,000 entries were filled in five days.  On February 10th, an additional 90 entries were filled in four minutes.  Then 10 charitable entries were available for auction on Ebay for three days. Proceeds from additional race entries and auction were donated to the Casey R. Davis Benefit Fund to assist Casey and his family with medical bills and expenses.

Casey Davis, a Stevens Point resident since 1998 and a graduate of the College of Natural Resources at UWSP in 2002, was seriously injured at work when a tree fell on him leaving him paralyzed from the waist down.  He and his wife, Carolyn, returned toStevens Pointin late December after an intense three-month rehabilitation program atCraigHospitalinDenver,CO.  The Casey R. Davis Benefit Fund has been established to assist Casey and his family with on-going medical bills and expenses.

“Our Goal is to raise $5,000 for Casey and his family” said Bill DeVita, President, PointBock Run Inc. “The Casey Davis benefit is above and beyond our typical mission.  We will still have funds available for local organizations that support and promote running and healthy lifestyles inCentral Wisconsin,” explains DeVita.

Returning Champions

This year the 2011 overall winners and course record holders will compete. “ George Carlson, the 2011 men’s winner, Ryan Meissen, the men’s course record holder, and Breeda Willis, the 2011 women’s winner and course recorder holder, will all be completing in the 2012 Point Bock Run,” said DeVita.  “The competition returning to the 2012 Bock Run will fascinating this year,” adds DeVita.

 History of the Point Bock Run

The original Point Bock Run was held on January 31, 1982, when 212 runners participated in 5K and 10K events. The run coincided with the release of seasonal Point Bock Beer. The course changed several times but in the early years, consisted of two distances, both starting atBenFranklinJunior High Schooland ending either atGoerkeParkor the Stevens Point Brewery. The run was discontinued in the early 1990’s.

For several years a group of local runners talked about the possibility of establishing a new race inStevens Point. The current race directors approached the brewery in the fall of 2002 to explore the possibility of bringing back the Bock.” The Stevens Point Brewery, under new ownership, enthusiastically supported the idea and on March 1, 2003, the Point Bock Run was born again!

In September 2009 the Point Bock Run incorporated and in the Spring of 2010 was approved as a 501(c)3 organization with the IRS.

Mission of the Point Bock Run

The race directors established a goal of promoting an affordable, well-managed race. Having run many races over the years, the race directors adopted the philosophy of a run for runners, managed by runners.” Learning from their racing experiences, they understood what separated the good runs from the so-so runs. Profit generation was not and is not an objective of the Point Bock Run. Any profits, however, are returned to the sport of running under the race’s mission of Supporting and promoting running and healthy lifestyles inCentral Wisconsin.” The Point Bock Run is further evidence ofStevens Point’s andPortageCounty’s reputation for being a running community. Many state and national champions have run for UW-Stevens Point, Stevens Point Area Senior High, and other local high schools.Stevens Pointis proud of it’s Green Circle Trail, which features over 27 miles of running trails circling the city.

For more information about the Stevens Point Brewery, visit www.pointbeer.com  or call 1-800-369-4911. Tours of the brewery are available, with schedules listed on the web site.