JP’S INTRODUCES NEW CRAFT BREWS

For Immediate Release Contact: Julie Birrenkott 715-254-0520 Email: julie@pointbeer.com

JP’S INTRODUCES NEW CRAFT BREWS
Adventurous new brews with a twist are available in only cans and kegs

WEB: http://www.jpbrewery.com/

STEVENS POINT, Wis. August 1, 2013 – Fans of craft beer have four new reasons to reach for a
cold one: JP’s Yabba Dhaba Chai Tea Porter, JP’s Casper White Stout, JP’s Ould Sod Irish Red Ale
and JP’s A Cappella Gluten-free Pale Ale. JP’s Craft Beers are a division of the Stevens Point
Brewery.
Now available throughout Wisconsin, Minnesota and Iowa, these unique and appealing new brews
are sold only in six-pack cans and on draft.
Can packages are especially popular in the growing craft beer market, offering many benefits for
brewers and consumers, according to Julie Birrenkott, JP’s marketing director. “Cans are
recyclable, unbreakable, lighter, chill faster and are often welcome where glass bottles are not,” she
said.
“The time is right to give craft beer lovers four new adventurous beers – these are truly unique
styles – and in cans only,” Birrenkott continued.

Brewing JP’s
JP’s Yabba Dhaba Chai Tea Porter is a traditional sweet porter brewed with chocolate malt. A
chai tea blend from India, where a “dhaba” is a truckstop-style roadside restaurant, is infused into
the beer after fermentation but before the aging tanks. The result is a flavor extravaganza, according
to JP’s Brewmaster Gabe Hopkins. “In addition to chocolate notes, Yabba Dhaba Chai Tea Porter is
alive with the flavors of cinnamon, cardamom, anise, ginger and black tea along with a little bit of
lemon zest,” he said.
JP’s Casper White Stout is not actually white in color, but it’s not the deep brown, almost black
hue characteristic of stouts either: it is an inviting amber color. “Our challenge was to make it as
pale as possible,” Hopkins said. “That means we cannot use black roasted malts in the brew, so
instead we age it for two weeks with coffee beans and cocoa nibs to create the classic stout roasted
character.”
Hopped with East Kent Golding and Fuggles hops imported from England, Casper White Stout
offers authentic stout flavor enhanced by hints of white chocolate thanks to the cocoa nibs.

JP’s Ould Sod Irish Red Ale is brewed with peated malt, red malt and pale malt for a ruby red
color and full, satisfying ale taste. “Think of this beer as an Irish-style version of a traditional
English India Pale Ale generously hopped with East Kent Golding and Fuggles hops. It’s a great
session beer,” Hopkins said.
JP’s A Cappella Gluten-free Pale Ale is brewed with sorghum and Cascade hops. The flavor
profile is similar to that of traditional pale ale, Hopkins said, but the sorghum provides a distinctly
different mouthfeel to the brew. “There are a number of gluten-free lagers on the market, but few
gluten-free ales. We offer something different with this new gluten-free pale ale,” he said.
More information can be found online at www.jpbrewery.com. For more information about the
Stevens Point Brewery, founded in 1857, visit www.pointbeer.com or call (715) 344-9310. Tours
of the brewery are available, with schedules listed on the Web site.