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A NEW WAY TO ENJOY POINT DROP DEAD BLONDE ALE

For Immediate Release Contact: Julie Birrenkott 715-254-0520 Email: julie@pointbeer.com

STEVENS POINT,Wis.  March 19, 2012 – An alluring 110-calorie ale flaunting a gorgeous golden hue, Point Drop Dead Blonde Ale will be easier to enjoy, thanks to the Stevens Point Brewery.

Point Drop Dead Blonde Ale has been available on tap since the summer ’11, and will now be available 12-ounce long-neck bottles in six-packs and 12-ounce aluminum cans in 12-packs.

“It has been widely popular on tap, and we are pleased to be able to offer it to our fans who have been asking for Drop Dead Blonde in bottles and cans,” Operating Partner Joe Martino said.  Brewing a blonde ale enhances the appeal of the Stevens Point Brewery’s entire portfolio within the craft beer market, which grew by 11% in 2010 even while the overall beer market continues to decline, Martino added.

Drop Dead Blonde Ale, which expands Stevens Point Brewery’s portfolio of ales, is brewed with Sterling hops from thePacific Northwestand a blend of two-row barley malts that impart a smoothness that embraces a lively, refreshing body.

“This is no ordinary beer,” said Stevens Point Brewmaster John Zappa. “The two-row malts provide Drop Dead Blonde Ale with its bright golden color and smooth, slightly sweet malty taste. TheSterlinghops, which have grown in popularity in recent years, deliver a pleasant, soft hop character. The result is a truly intriguing beer: charming, refreshing, fun and memorable.”

The Stevens Point Brewery

Stevens Point Brewery, founded in 1857, uses only the highest-grade barley malts, specialty malts, grains and the choicest hops to brew their handcrafted beers, including flagship Point Special Lager, which won the gold medal in the American Premium Lager category at the 2003 Great American Beer Festival.

In addition to Point Drop Dead Blonde Ale, Point’s year-round specialty beers include Point 2012 Black Ale, a robust dark ale; Point Belgian White, a Belgian-style wheat ale; Point Burly Brown American Brown Ale; Point Cascade Pale Ale, a hoppy American-style pale ale; and Point Amber Classic, an American-style amber lager.

Point’ seasonal specialty brands include Point Three King’s Ale, a Kölsh-style ale, available from February through April, Point Nude Beach Summer Wheat, an award-winning unfiltered wheat ale, available from April through August, Point Oktoberfest, a Bavarian-style Märzen beer for the fall, available from September through October, and Point St. Benedict’s Winter Ale, a dark, abbey-style ale available from November through February.

The brewery’s craft beers also include the Whole Hog Limited Edition Brewmaster’s Series of “big beers,” including year-round Whole Hog Six-Hop India Pale Ale and seasonal offerings, Whole Hog Raspberry Saison, Whole Hog Russian Imperial Stout, Whole Hog Barley Wine Ale and Whole Hog Pumpkin Ale.

Gourmet soft drinks from the Stevens Point Brewery include Point Premium Root Beer, Point Premium Diet Root Beer, Point Premium Orange Cream, Point Premium Vanilla Cream and Point Premium Black Cherry Cream Soda. Point Premium Root Beer, made with pure cane sugar, natural vanilla andWisconsinhoney, was awarded a gold medal by the Beverage Testing Institute.

For more information about the Stevens Point Brewery, visit www.pointbeer.com or call 1-800-369-4911. Tours of the brewery are available, with schedules listed on the web site.

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Mission of the Point Bock Run

The race directors established a goal of promoting an affordable, well-managed race. Having run many races over the years, the race directors adopted the philosophy of a run for runners, managed by runners.” Learning from their racing experiences, they understood what separated the good runs from the so-so runs. Profit generation was not and is not an objective of the Point Bock Run. Any profits, however, are returned to the sport of running under the race’s mission of Supporting and promoting running and healthy lifestyles inCentral Wisconsin.” The Point Bock Run is further evidence ofStevens Point’s andPortageCounty’s reputation for being a running community. Many state and national champions have run for UW-Stevens Point, Stevens Point Area Senior High, and other local high schools.Stevens Pointis proud of it’s Green Circle Trail, which features over 27 miles of running trails circling the city.

For more information about the Stevens Point Brewery, visit www.pointbeer.com  or call 1-800-369-4911. Tours of the brewery are available, with schedules listed on the web site.

Time for a Beer Run! Place an order for curbside pick-up, available Monday-Friday 9AM-6PM, Saturday 11AM-6PM, and Sunday 11AM-3PM.
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