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GENTLEMEN (AND LADIES) WILL PREFER POINT DROP DEAD BLONDE ALE

For Immediate Release

STEVENS POINT,Wis. August 4, 2011 – The Stevens Point Brewery is dropping a blonde bombshell onWisconsinbeer lovers this summer: Drop Dead Blonde Ale.

An alluring 110-calorie ale flaunting a gorgeous golden hue, Drop Dead Blonde Ale will be introduced on draft at select on-premise accounts, fairs and special events throughoutWisconsinin August, according to Joe Martino, Stevens Point Brewery Operating Partner.

“Summer fairs, festivals and special events like the Great Taste of the Midwest beer tasting in Madison and Point’s Fish Fry & A Flick atMilwaukee’s Discovery World are great venues for introducing a new beer,” said Martino, who noted bottle packages for the new brew are currently in development. “They say blondes have more fun, and our goal with a draft-beer rollout is to make it fun for beer lovers all acrossWisconsinto sample Drop Dead Blonde Ale this summer.”

Brewing a blonde ale enhances the appeal of the Stevens Point Brewery’s entire portfolio within the craft beer market, which grew by 11% in 2010 even while the overall beer market declined slightly, Martino added.

Drop Dead Blonde Ale, which expands Stevens Point Brewery’s portfolio of ales, is brewed with Sterling hops from thePacific Northwestand a blend of two-row barley malts that impart a smoothness that embraces a lively, refreshing body.

“This is no ordinary beer,” said Stevens Point Brewmaster John Zappa. “The two-row malts provide Drop Dead Blonde Ale with its bright golden color and smooth, slightly sweet malty taste. TheSterlinghops, which have grown in popularity in recent years, deliver a pleasant, soft hop character. The result is a truly intriguing beer: charming, refreshing, fun and memorable.”

The Stevens Point Brewery

Stevens Point Brewery, founded in 1857, uses only the highest-grade barley malts, specialty malts, grains and the choicest hops to brew their handcrafted beers, including flagship Point Special Lager, which won the gold medal in the American Premium Lager category at the 2003 Great American Beer Festival.

Point’s year-round specialty beers include Point 2012 Black Ale, a robust dark ale; Point Horizon Wheat, an unfiltered wheat ale; Point Belgian White, a Belgian-style wheat ale; Point Burly Brown American Brown Ale; Point Cascade Pale Ale, a hoppy American-style pale ale; and Point Amber Classic, an American-style amber lager. The brewery’s year-round craft beers also include the Whole Hog Limited Edition Brewmaster’s Series of “big beers,” including Whole Hog Six-Hop India Pale Ale, Whole Hog Raspberry Saison, Whole Hog Russian Imperial Stout, Whole Hog Barley Wine Ale and the seasonal Whole Hog Pumpkin Ale.

Seasonal specialty brands include Point St. Benedict’s Winter Ale, a dark, abbey-style ale available from November through February; Point Einbock, a German Maibock-style lager for the spring; Point Nude Beach Summer Wheat, an award-winning unfiltered wheat ale; and Point Oktoberfest, a Bavarian-style Märzen beer for the fall.

Stevens Point Brewery also brews the James Page specialty beers, including Iron Range Amber Lager, Burly Brown Ale, Voyageur Extra Pale Ale and White Ox Wheat Ale.

Gourmet soft drinks from the Stevens Point Brewery include Point Premium Root Beer, Point Premium Diet Root Beer, Point Premium Orange Cream, Point Premium Vanilla Cream and Point Premium Black Cherry Cream Soda. Point Premium Root Beer, made with pure cane sugar, natural vanilla andWisconsinhoney, was awarded a gold medal by the Beverage Testing Institute.

For more information about the Stevens Point Brewery, visit www.pointbeer.com or call 1-800-369-4911. Tours of the brewery are available, with schedules listed on the web site.

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