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For Immediate Release Contact: Julie Birrenkott 715-254-0520 Email:

STEVENS POINT, Wis. (April 14, 2016) – If life is a beach, new Siesta Key Citrus Pale Ale from Stevens Point Brewery is the right beer for relaxing on the sand.

Point Siesta Key Citrus Pale Ale is an American-style pale ale available from April through August wherever Point’s handcrafted beers are sold. Packing a burst of grapefruit tartness for smooth, tropical refreshment, Siesta Key is brewed with Vic Secret hops, a new variety from Down Under, and fresh grapefruit juice from Florida. The new brew is packaged in six-packs and 12-packs of Point’s new-style 12-ounce bottles, on draft, and in can packages perfect for the beach, boat or pool: 12-packs of 12-ounce cans and four-packs of 16-ounce cans.

Pale ales continue to be one of the fastest-growing craft-beer segments, according to Julie Birrenkott, Point Brewery Marketing Manager, who noted that Siesta Key’s modest alcohol content of 4.2% ABV make it a satisfying session beer for summer socializing

“It only makes sense to offer what craft-beer fans are looking for, and with summer coming, we are excited to introduce a refreshingly different and highly sessionable pale ale like Siesta Key Citrus Pale Ale,” she said. “It’s the right beer at the right time.”

Unlocking the secret of Siesta Key

Siesta Key Citrus Pale Ale is Stevens Point Brewery’s first seasonal pale ale and the first Point beer to use Vic Secret hops, an aroma and flavoring variety developed in Australia’s Victoria state specifically for brewing pale ales. Growing in popularity among craft beers for the past several years, Vic Secret hops remain in limited supply in the United States, according to Point Brewmaster Gabe Hopkins.

“Vic Secret hops impart a very perfumy aroma to the ale along with nice fruity citrus flavor components,” Hopkins said. “They are the perfect hops to pair with fresh Florida grapefruit juice to brew our new pale ale.”

To optimize Siesta Key’s fresh hoppy aroma, Point’s brewers dry hop the ale twice during the brewing process with generous amounts of Vic Secret hops, once on the fourth day of fermentation and again during cold storage before packaging.

The Stevens Point Brewery


Stevens Point Brewery, founded in 1857, uses only the highest-grade barley malts, specialty malts, grains and the choicest hops to brew its handcrafted beers.

The brewery’s year-round lineup features flagship Point Special Lager; Point Amber Classic, an American-style Amber Lager; Newly introduced Point S.P.A. (Session Pale Ale) an American Style Pale Ale; Point Onyx Black Ale, a robust dark ale; Point Beyond the Pale IPA, a robust, hoppy India Pale Ale; Point Smiley Blue Pils, a Czech-style Pilsner; and Point Drop Dead Blonde Ale, a 110 calorie golden ale.

The brewery’s seasonal beers include Point Apricadabra Apricot Wheat Ale for the spring; Point Coast Radler, a mix of beer and natural citrus flavors for the summer; New Siesta Key Citrus Pale Ale, also for summer; Point Oktoberfest, a Bavarian-style Märzen beer; and Point St. Benedict’s Winter Ale, a rich, dark beer available from November through February.

In addition to the year-round and seasonal craft brands Point offers four seasonal variety 12-packs, each containing three bottles of four unique beers available only in the variety packs.  Available in the summer months, the Long Days variety pack features four refreshing fruit lagers: Point Lime Lager, Point Mango Lager, Point Tart Cherry Lager and Point Watermelon Mojito Lager. During the winter months, the Long Nights variety pack features Malted Milk Shake Lager, Pistachio Nut Brown Ale, Gingerbread Ale and Salted Caramel Toffee Ale. For Fall, The Harvest Craft Creations 12-pack features Point Cranberry Wheat Ale, Point Squash Ale, Point Pumpkin Peach Ale and Point Blood Orange Amber. Four unique year-round India pale ales – Point Spruce Tip IPA, Point Peach Mango IPA, Point White IPA and Point One Shot IPA are available only in the Point IPA variety 12-pack.

Whole Hog Limited Edition “big beers” include year-round Whole Hog Espresso Stout and Whole Hog Six-Hop India Pale Ale.

Seasonal offerings include Whole Hog Peach Hefeweizen, Whole Hog Russian Imperial Stout, Whole Hog Barley Wine and Whole Hog Pumpkin Ale.

Point also brews four unique James Page specialty beers sold only in convenient 12-ounce cans: A Cappella Gluten-free Pale Ale, Casper White Stout, Healani Pineapple Hefeweizen, and Bastian Black Forest Cake, a dark porter just introduced at retail.

Point’s Ciderboys Cider Co. hard ciders blend unexpected fresh fruit flavors with apple cider. Ciderboys’ year-round products are First Press, a traditional hard cider; Raspberry Smash, alive with the tartness of raspberries; and Strawberry Magic, a blend of fresh strawberries and apple cider. Ciderboys also produces winter seasonal Mad Bark, made withnatural cinnamon; fall seasonal Cranberry Road, a pairing of apple cider and cranberries; and seasonals Pineapple Hula, Peach County and Grand Mimosa. Pineapple Hula is made with fresh Hawaiian pineapple, Peach County combines pure peach flavor with apple cider, and Grand Mimosa is a winter cider made with succulent Florida oranges.

Gourmet soft drinks from the Stevens Point Brewery include Point Premium Root Beer, Point Premium Diet Root Beer, Point Premium Orange Cream, Point Premium Vanilla Cream, Point Kitty Cocktail and Point Premium Black Cherry Cream Soda.

For more information about the Stevens Point Brewery, please visit or call 1-800-369-4911. Tours of the brewery are available; schedules are listed on the website.


Time for a Beer Run! Place an order for curbside pick-up, available Monday-Friday 9AM-5PM, and Saturday 10AM-5PM.
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