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Tours & Gift Shop

Experience Point Beer and Ciderboys

Visit the third-oldest continuously operating, privately owned brewery in the United States. Be our guest at the Stevens Point Brewery and get up close and personal with those dancing cans and bottles while we show you first hand how we have brewed exceptional beer for over 160 years.  Led by our beer experts, the walking tour includes a history of the brewery, a trip around the brewing, aging, packaging, and warehouse facilities, and a sampling of our award-winning products! The entire tour lasts just over an hour and requires a reservation.

Taste the Difference

As part of the tour, guests are able to sample our newest Point craft beers on tap, Ciderboys Hard Cider, and Point Gourmet Sodas. Enjoy a classic brew right from the source or discover a new favorite. After sampling, guests can visit our Gift Shop, which features a wide assortment of Point beers, ciders, sodas, apparel, glassware, souvenirs, and more. We also offer private label Point Special, Amber, First Press Cider and Root Beer with ready to choose from templates or bring in your own picture.  Stop in or call the gift shop for details. This is a great gift for anyone!

Tour Details


Due to the age of the brewery, the tour is not handicap accessible.  Tour guests are required to go up and down 63 steps throughout the tour.

We may be able to accommodate walk-ins; however, there is no guarantee, so make your reservation now. Reservations for parties of 10 or more must prepay for tours.

** As we are a working brewery, ALL TOUR GUESTS MUST WEAR CLOSED-TOED SHOES! Sandals, flip flops and open-toed shoes are not permitted on the tour route!  Call 715-344-9310 to make a reservation.