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Press Releases

January 13th, 2020 POINT BREWERY DONATES TO NEVER FORGOTTEN HONOR FLIGHT

Pictured above, from left to right: Julie Birrenkott, Stevens Point Brewery’s Marketing Director; Jim Campbell, Never Forgotten Honor Flight’s Co-Founder and VP of Marketing; Colin Hanson, George’s son; and Joanie Hanson, George’s wife.

STEVENS POINT, Wis. (January 13, 2020) – The Stevens Point Brewery raised $3,000 in support of the Wisconsin-based veterans nonprofit Never Forgotten Honor Flight with the help and support of a local veteran’s family.

Never Forgotten Honor Flight Donation

In homage to the late Stevens Point native George Hanson (November 22, 1946 – April 7, 2016), the brewery created a t-shirt that pays tribute to him and all veterans. George is pictured on the front of the shirt and the logo for the Never Forgotten Honor Flight is proudly displayed on the back. The Never Forgotten Honor Flight is a non-profit organization that provides veterans with closure, gratitude, and respect, by flying them to Washington D.C. to visit their memorials.

Over the span of 3 months, 333 t-shirts were sold online and in the Stevens Point Brewery Gift Shop. $3,000 was raised in support of the Never Forgotten Honor Flight, covering the flight for 6 veterans.

“George made a huge impact on the community,” said Melissa Wysocki, Social Media Manager for the Stevens Point Brewery. “This venture has been an amazing opportunity to work alongside George’s family. I have learned so many amazing stories about George from them, but also from members of the community that came in to buy the shirt. George continues to make an impact today. It’s with great pride that we were able to not only donate to a great cause, but to commemorate the donation in George’s memory.”

About George Hanson

George was an active community member, a dedicated Point Beer lover, and a Vietnam veteran. Below is the original photo of George that is displayed on the front of the shirt.

While serving in Vietnam in the early 1970’s, Hanson would regularly receive care packages from family back in central Wisconsin. Some shipments included cans of Point Special Lager. According to Julie Birrenkott, the Stevens Point Brewery Marketing Director, “We’re humbled by this photo. It was taken almost half a century ago from halfway around the world. It really puts the ‘home’ in hometown beer.”

About the Veteran T-Shirt

The Stevens Point Brewery will continue to sell the shirt and donate to the Never Forgotten Honor Flight. Sizes Small through XL cost $20, 2XL costs $22, and 3XL costs $23. The t-shirt is available online and at the Stevens Point Brewery Gift Shop. The Gift Shop is open Monday through Friday 9a.m. to 5p.m., and Saturday 10a.m. to 5p.m.

February 23rd, 2017 ANNOUNCING POINT MURAL – Call for Artists!

STEVENS POINT, Wis. (February 23, 2017) – As part of our 160th Anniversary celebrations, the Stevens Point Brewery, in partnership with CREATE Portage County, is eager to announce an open call for artists interested in developing an original public art piece for the west-facing wall of the Galaxy Comics Games & More building (925 Clark Street) in downtown Stevens Point! We welcome artists and designers of all forms to apply but specifically encourage those who work in murals, public art, and mosaic.

This project is designed to commemorate our rich 160 years of exceptional beverage-making in Stevens Point. As such, artwork should focus on the story of the brewery and its impact on the Stevens Point Area. We are also eager to contribute to the placemaking goals of the growing downtown mural collection and thus encourage artists to envision contemporary public art that will draw people to the downtown. Our ideal is an iconic mural that becomes a staple for both locals and visitors taking pictures to celebrate their time in Stevens Point.

Application Details

Initial applications are due at or before 5:00PM on Friday, April 7th, 2017 and should be emailed to gregw@createportagecounty.org. These applications should include:

Artist’s resume (listing all public art projects), 2 to 3 letters of recommendation (please have them speak to the timeliness of your work), 5 to 10 representative digital images of your work, AND a written proposal with initial imagery to demonstrate your concept for the space.

The selection committee will judge proposals on the following criteria:

Quality, originality, and appeal of the concept Concept’s capacity to capture the spirit of the Stevens Point Brewery Concept’s appropriateness for a public setting Artist’s proven capacity for timely completion of the project

Artists, designers, studios, and teams may submit multiple concepts for this project, and artists from any location are encouraged to apply. However, preference will be given first to local and then to regional or Wisconsin artists.

Timeline & Fine Print

The selection committee will choose three to five finalists to make a presentation between May 15 – 19 that will include the following:

Finalized images of your project (preferably shown on the space), Explanation of the concept and its goals, AND a budget and timeline for the completed work.

The Stevens Point Brewery has set aside a stipend of up to $10,000 (depending on the scope of the project) to cover materials and artist compensation. Budgets should speak to the quality of materials and the execution of both surface preparation and a lasting, high-quality public art piece.

Artist must be available to begin this project on June 1st, to complete the project in July of 2017, and will agree to work with the Stevens Point Brewery on events that highlight and celebrate both the brewery and the creation of the public art piece. The selected artwork and its likeness will become the property of the Stevens Point Brewery, which reserves the right to use the image for promotional and retail purposes.

Thank you in advance for your thoughtful submissions. We are eager to find the right partner for this project.

–Julie Birrenkott, Director of Marketing, Stevens Point Brewery

–Greg Wright, Executive Director, CREATE Portage County

Apply Now
April 26th, 2016 Stevens Point Brewery Shines at Los Angeles International Beer Competition
STEVENS POINT, Wis.  (April 19, 2016) – What’s the best fruit beer brewed in the United States? According to the Los Angeles International Beer Competition judges, it’s new Point Siesta Key Pale Ale, which received the gold medal in the 2016 competition’s American-Style Fruit Beer category. The judges also decided America’s best Blonde Ale comes from Stevens Point, too, and crowned Point   Dead Blonde Ale the gold medal winner in the Golden or Blonde Ale category. In addition, Point Special Lager won the silver medal in the American-Style Lager, Light Lager or Premium Lager judging; the brewery’s Ciderboys Peach County hard cider received the silver in the  Cider & Perry category; and Point Classic Amber Lager earned the bronze in the American-style Amber Lager segment. “Winning any medal in a well-regarded beer judging like the Los Angeles International Beer Competition is  an honor when you consider that more than 1,000 beers from across the country were entered. To receive five medals, including two golds, is especially exciting for all us at the Stevens Point Brewery and for our loyal fans, too,” said Joe Martino, Stevens Point Brewery Operating Partner. “These awards are more proof that Stevens Point Brewery brews some of the best craft beers in America.” Point’s Winning Entries Gold medal winner Point Siesta Key Citrus Pale Ale was introduced just a few weeks at retail wherever Point brands are sold. An American-style pale ale available from April through August, Siesta Key is brewed with Vic Secret hops, a new variety developed in Australia’s Victoria state, and fresh grapefruit juice from Florida. Point’s brewers dry hop the ale twice during the brewing process for an inviting hops flavor and aroma. Drop Dead Blonde Ale is brewed with Sterling hops from the Pacific Northwest. A blend of two-row barley malts provide Drop Dead Blonde Ale with its bright golden color and smooth, slightly sweet malty taste. It’s the second year in a row that Point Special Lager has been recognized at the Los Angeles International Beer Competition. The full-bodied pilsner-style beer won the gold in the American-style Lager, Light Lager and Premium Lager category last year. Ciderboys Peach County is a repeat winner, too. The seasonal fruitful pairing of crisp apple cider with juicy peach also won the Silver Medal in the Standard Cider and Perry category in the 2015 judging. Point Classic Amber Lager, meanwhile, added to its awards collection with its bronze medal. Brewed with roasted caramel malts and American Tettnanger hops, Classic Amber has subtle caramel character, a reddish-amber hue and a gentle hop aroma. Los Angeles International Beer Competition The 16th annual Los Angeles International Beer Competition, held April 9 and 10 at the Los Angeles County Fairplex in Pomona, Calif., featured more than 1,000 beers competing in 97 categories. Medal-winning beers will be featured at LA on Tap, a beer festival scheduled at the Fairplex on May 7, and during the Los Angeles County Fair in September.